The Stories
The Stories
Embedded Files
Four different challenges and the calls that mattered to each.
Four pieces of work, chosen because each turned on a different discipline and none of them went the obvious way.
A divestiture that moved hundreds of institutional clients between two banks without a single negative national story. A £25,000 content campaign that made a European custodian a credible voice in UK pensions. Two respiratory charities merging weeks before a respiratory pandemic, with no authority to enforce anything. And a technology insourcing programme that told more than 5,000 people their work was moving, on the same day, from four in the morning to ten at night.
They span corporate and M&A communications, content and brand marketing, public relations and executive counsel, and internal and change communications, across banking, enterprise technology and the charity sector.
Patient money
Patient money
Financial content campaign
Original market research with a leading pensions title, making a European custodian bank a credible voice in UK private markets and defined benefit pensions.
Content marketing · B2B brand marketing · Thought leadership · Original research · Event activation · Financial services
A clean break
A clean break
Cross-border divestiture
A multi-billion-euro divestiture across seven countries, moving an institutional client base with zero negative national press from announcement to Day One.
M&A communications · Strategic communications · Media relations · Client communications · Executive coaching · Financial services
Follow the sun
Follow the sun
Enterprise insourcing programme
Telling more than 5,000 technology colleagues across three continents where their work was going, and what that meant for their future, in fifteen town halls in a single day.
Internal communications · Change communications · Communications strategy and execution · Employee engagement · Enterprise technology
The same breath
The same breath
National charities merger
Merging two respiratory health charities during a global respiratory crisis, and keeping both organisations saying the same thing throughout.
Change communications · Internal communications · Executive advisory · Media relations · Cultural integration ·
Charity and non-profit
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