Hi, I'm Sean.
Hi, I'm Sean.
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Communications leader for the moments that decide a reputation.
Communications leader for the moments that decide a reputation.
I guide businesses through high-impact moments: M&A, crisis, restructuring and brand transition. Banking, financial and professional services, enterprise technology, and the occasional charity merger.
London based. Worldwide reach.
13 years experience
13 years experience
in-house, advising C-suite and executive committees.
3 M&A comms strategies
3 M&A comms strategies
including a $27bn landmark transaction.
200+ published narratives
200+ published narratives
from bylines to thought leadership, in Tier-1 press and owned channels.
70,000+ employees
70,000+ employees
guided through transformation and organisational change.
The stories
The stories
Four different challenges and the calls that mattered to each.
Patient money
Patient money
Financial content campaign
Original market research with a leading pensions title, making a European custodian bank a credible voice in UK private markets and defined benefit pensions.
Content marketing · B2B brand marketing · Thought leadership · Original research · Event activation · Financial services
A clean break
A clean break
Cross-border divestiture
A multi-billion-euro divestiture across seven countries, moving an institutional client base with zero negative national press from announcement to Day One.
M&A communications · Strategic communications · Media relations · Client communications · Executive coaching · Financial services
Follow the sun
Follow the sun
Enterprise insourcing programme
Telling more than 5,000 technology colleagues across three continents where their work was going, and what that meant for their future, in fifteen town halls in a single day.
Internal communications · Change communications · Communications strategy and execution · Employee engagement · Enterprise technology
The same breath
The same breath
National charities merger
Merging two respiratory health charities during a global respiratory crisis, and keeping both organisations saying the same thing throughout.
Change communications · Internal communications · Executive advisory · Media relations · Cultural integration ·
Charity and non-profit
From the other side of the brief
From the other side of the brief
Thirteen years in-house. I've been the one steadying an executive the night before an announcement, the one explaining to Legal why their lead message isn't the audience's, and the one accountable in the room when coverage landed badly.
That's what I bring to advisory work. I know what good counsel feels like from the receiving end, and what it costs when it isn't there. I know how a client organisation actually reaches a decision, where approvals stall, and which internal politics will quietly kill a good idea long before it reaches a market.
I've been on the buying side of agency relationships too – running RFPs, directing creative, holding partners to budget, measuring outcomes and reporting impact. I know what a client is hoping for when they brief you, and what they're too polite to say when they don't get it.
The brands I've helped
The brands I've helped
CACEIS Investor Services · RBC Investor Services · Refinitiv (now part of LSEG) · Thomson Reuters · Asthma UK (now Asthma + Lung UK) · BPUR International · Yule Travel Group CIC
How I see it
How I see it
Funnels or flywheels?
Funnels or flywheels?
Credibility earns moments, moments create advocates, those advocates generate the language that AI engines surface, and those engines reinforce the credibility.
Most brands squeeze their audience through a funnel. It hasn't been a funnel for a while.
Get in touch
Get in touch
No vacancy required
No vacancy required
Some of the most useful conversations I've had never revolved around hiring. If you're circling a problem and want to think out loud with someone who has been on both sides of it, get in touch.
sean@seanmcdade.co.uk
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